Dubai’s most fashionable nightclub had to re-invent itself to keep up with the city’s fast moving club scene.  However, before it did, we had to create a campaign platform which allowed the old identity to “die” and so ZINC R.I.P was born! On “remembrance” night the guests were given Zinc RIP black armbands and commemorative CD’s with a sound track of the final memory of Zinc.  It was, of course, blank.