Spectrum on one
This one, well, just speaks for itself. The internal posters and VIP mailing s were made even more mouthwatering with the use of real chopsticks!
Say Christmas and celebration, without saying Christmas and celebration. Oh the joys of marketing in a Muslim country! Treading through the minefield of cultural correctness is always a challenge and this one was a doozy. As always, we turned adversity into triumph, well we thought so! And so did the client. Someone even wanted to buy the dress!
“Show the sophistication, the masculinity and the power of a dining experience… on a bridge banner and internal communications”. Tough ask. While we couldn’t go all 3D on the bridge banner, the internal stuff we really went to town on. Giving the poster a brown leather deep black buttoned finish immediately conveyed the proposition of the product. Pull up a poster and relax.