DUBAI RACING CLUB
Dubai World Cup
The World's richest race meeting. A brand we worked with and developed for over seven seasons. The brief - capture the passion, emotion and excitement of the day, visually, and then take the concept across every communication piece on the big day.
Tickets, Brochures, Badges, Menus, Banners, Passes, Signage, Emails, Websites, Livery... the list goes on!
DUBAI RACING CLUB
Dubai International Racing Carnival
A bold and progressive initiative by Dubai Racing Club, the Dubai International Racing Carnival, transformed Dubai's domestic horse racing season overnight.
Clearly the identity had to capture the magnitude of the event together with the glamour and excitement of the occassion.
DUBAI RACING CLUB
Meydan Racecourse Identity and Stationery
Without doubt it was the most exciting and news worthy sporting arena concept since London’s new Wembley Arena, the Meydan Racecouse and development is both iconic and ambitious.
Pitching an identity for a concept as unique as Meydan it needed a solution to match. Basing the concept on our positioning statement “Where competition meets cooperation” we had to create something that totally captured the balance and harmony of the Meydan initiative. How much balance and harmony does it communicate? Look at it upside down.
Not only that, we were fortunate enough to produce all the initial communications for the racecourse.
